When a shelf is filled with numerous similar products from various brands, the design of the packaging can be just as crucial as the actual product. However, to what extent does packaging truly influence our shopping decisions?
Initial impressions are important. An infographic indicates that this principle also applies to product packaging. When a shelf is filled with numerous similar products from different brands, packaging can be the deciding factor in a purchase. However, to what extent does packaging truly impact our shopping choices?
In fact, brands typically have approximately seven seconds to create a positive impression on a potential buyer. Effective design not only facilitates quicker and easier decision-making for consumers but also attracts their attention with an appealing appearance. Studies indicate that at least one-third of product choices are influenced by packaging, in addition to personal preferences. This underscores the significance of packaging, which can sometimes be equally as important as the actual product contained within.
The most effective method to capture attention is through the selection of appropriate colors. This is the simplest and most direct way to establish brand cohesion and visually distinguish yourself from customers. However, the chosen shades must be appealing to the target market and convey the desired message about the product. For instance, yellow often signifies happiness, while black conveys power and control.
Beyond the initial impression, quality also plays a significant role. As per the infographic, 52% of online consumers express a likelihood of returning to a business for future purchases if they receive products in premium packaging. Additionally, 90% of consumers reuse product packaging boxes and bags post-purchase. Furthermore, customers can serve as an additional marketing channel: 40% would share a photo of appealing packaging, potentially recommending it to friends who could then become customers themselves.
Another method to stand out on the shelf is by being environmentally friendly: Sustainable packaging is highly favored by today's consumers. Therefore, using recycled or recyclable materials can be advantageous for both businesses and the environment. This does not imply that packaging needs to be uninteresting or lackluster. By being innovative and creative, such as repurposing old materials like paper lunch bags, businesses can showcase their craftiness while also contributing to sustainability efforts.
Despite these considerations, it is essential to remember that packaging serves a functional purpose. It should be easily transportable, contain only essential information, and, most importantly, safeguard the product within. Additionally, packaging should aid consumers in identifying your brand. Ideally, when a consumer views a package, the brand should be easily recognizable and identifiable.
