315 new colors to aid fashion designers

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Pantone has launched 315 new colours as part of a redesign for its fashion, home and interiors ranges.

The redesigned family includes more than 70 new hues of blue and 50 new shades of pink. It has been introduced alongside a digital production suite to help operations streamline their digital and physical colour workflows.

Using the rejuvenated colour range, Pantone said designers and production houses will be able to produce items ideal for markets such as fashion, home furnishings, footwear, activewear, cosmetics and accessories.

“The colours that are influencing design today have evolved to reflect shifting societal views, new technological innovations, and a truly global outlook,” said Pantone Colour Institute executive director Leatrice Eiseman.

“With the ability to interpret the influence of colour on overall consumer psychology, we have enhanced the utility of our fashion, home and interiors colour system with this new collection of engaging hues, enabling the design community to stay on the cutting edge of colour selection.”

Changes to Pantone’s suite include a new layout for ease of use so designers can navigate the palette of now 2,625 different colours. It has also introduced new technologies to enhance workflow, such as spectral data support for fast turnaround and accurate production.