” OUR TEAM WORKS PASSIONATELY TO ENSURE THAT OUR CAMPAIGNS ATTRACT GLOBAL ATTENTION FOR THE PACKAGING AND PROCESS INDUSTRY AS WELL AS THEIR PRODUCTS AND SOLUTIONS. ”
EVERY INNOVATION HAS ITS STARTING POINT.
That’s why we constantly invest in communications and see ourselves as a service provider for the industry. Eyecatching campaigns around the globe have made interpack the trademark of an entire sector. The world’s leading trade fair is known for one thing in particular: continually renewing itself. This doesn’t stop us from staying true to our signature style. Quite the opposite: for more than ten years, our style has been shaped by Rouven Steinke (Art Director) and Judith Stoletzky (Concept Creator). Strong brand management ensures continuity and recognisability. Main elements such as the logo and colours are only changed slightly and are supplemented by minimalistic elements. Unmistakable typography branding, emotive photo reports, video and story telling and illustrative designs work together simultaneously to provide variety. The concept simply works. We often find that our ideas turn up later in a completely different place, both around the industry and around the world. THANKS for the compliment! Prior to interpack 2017, we prepared our logo for the digital world. Although the basic shape remains unchanged, it is now more vivid and striking – simply more grown-up. In 2020, we will have completely unlocked the interconnected world and will show content on all of our communication channels at the same time. You are holding one example in your hands right now. A lot of texts are marked by a small icon and a short link. This lets you know that we offer further information on these topics online: in the form of articles, interviews, infographics, news, videos and much more. Curious? By expanding interpack to the global brand interpack alliance, we mastered another challenge: the integration of various trade fairs into a single brand identity, without dissolving the individual trade fairs. This created a unique corporate design, which works for all partner trade fairs without restrictions. Whether it’s in Moscow, Shanghai or New Delhi – our flagship interpack is recognisable wherever you go. At the same time, the design can be extended limitlessly – because we have BIG plans.
