The Who’s Who of the industry on board for virtual.drupa, with HP and Landa Digital Printing recently joining


The countdown is on, and it is clear already that the Who’s Who of the international print & packaging community will be meeting at virtual.drupa from 20 to 23 April 2021. “We are very pleased about the recent registrations of outstanding exhibitors and important global players such as HP Inc. and Israel-based Landa Digital Printing. Both companies will enrich virtual.drupa with their impressive spectrum of innovative digital printing technologies and broad range of applications”, says Sabine Geldermann, Project Director Print Technologies.

Industry pioneer Benny Landa, chairman of the Landa Group and founder of both Indigo and Landa Digital Printing, is looking forward to virtual.drupa, which he feels: “…is particularly important for our industry in times when face-to-face events cannot take place.”

Heim Levit, General Manager at HP Indigo: “We are very pleased to continue to support our commitment to the printing industry and Drupa by creating an opportunity to connect in virtual.drupa this year. Whilst we miss seeing our partners, customers and friends in the industry in a live show, the need to continue to protect our people and communities is paramount. However, what the last 12 months has proved is the very positive reception of our new NPI portfolio, which continued to drive significant innovation allowing businesses of all sizes to keep growing despite challenging business environments. We encourage everyone to visit virtual drupa and connect with us.”

In addition, several other major long-standing drupa exhibitors have recently confirmed their participation, including Swiss conveying and processing systems expert Ferag AG, manufacturer of high-performance UV curing systems IST Metz GmbH, leading web offset printing solutions provider manroland goss web systems GmbH and global cutting systems specialist Zünd Systemtechnik AG.

virtual.drupa leading event partners
The event partners of virtual.drupa comprise renowned global players, including Leonhard Kurz (Platinum Event Partner), DuPont de Nemours, Electronics for Imaging (efi), Kodak, Komori (Gold Event Partners), BlueCrest, CloudLab, Fujifilm, Hybrid Software, Koenig & Bauer, Mimaki, OQChemicals and Xeikon (Silver Event Partners).

Exhibitor registration
Registration for exhibitors at virtual.drupa is still open and interested parties will still be able to register at short notice. In order to ensure a successful presence, detailed information and checklists about the three pillars – Conference Area, Exhibition Space and Networking Plaza – as well as helpful videos offering tutorials and guidelines on how best to display products in virtual showrooms and undertake targeted lead generation, is available at

virtual.drupa current status
The numbers are looking very promising for virtual.drupa, both in terms of quality and quantity: more than 200 exhibitors from 33 countries confirmed, including nearly all significant global players. European companies make up the largest group with a 46 per cent share. Other than exhibitors from Germany, the leading nations in terms of numbers are China, the USA, Switzerland, Italy and Japan. 890 exhibitor representatives have already signed up for the matchmaking tool, which enables the arrangement of virtual meetings and direct interaction via a chat function prior to and during the event, in order to arrange virtual appointments with attendees. Customers from all over the world have shown a great deal of interest in virtual interaction, with around 2,400 international visitors having registered for matchmaking and interaction with industry experts. Thanks to PR- and marketing initiatives as well as invitations activated by exhibitors, registration is gathering momentum. Messe Düsseldorf has already recorded attendees from 145 countries for virtual.drupa. International participation of 80 per cent and strong exhibitor and visitor nations make virtual.drupa a true reflection of the face-to-face event. Among the leading nations on the visitor side are India, the USA, the UK, Belgium, Italy, Japan, Switzerland and Brazil.

43 hours of presentations and web sessions
virtual.drupa is all about highly relevant and valuable knowledge transfer, which will take place during more than 43 hours of keynote speeches, panel discussions, presentations and exhibitor web sessions. In the Conference Area, the focus will be on current issues, including sustainability, the circular economy, Artificial Intelligence, the platform economy and the connected consumer.

Keynote speakers: Michael Gale, James Sommerville and Dr. Gabrielle Walker
The keynote speakers are: internationally renowned best-selling author (The Digital Helix) and pioneer in digital transformation Michael Gale; designer, consultant and former Vice President Global Design at Coca-Cola Company James Sommerville, who is known for his unconventional, future-oriented marketing ideas; and the prominent presenter, best-selling author (The Hot Topic) and climate change activist Dr. Gabrielle Walker.

Matchmaking tutorials on
In order to facilitate virtual meetings between exhibitors and potential customers, all registered attendees can view relevant tutorials on the virtual.drupa website. It provides an easy guide on how to set up a virtual meeting. Matchmaking tutorials for exhibitors and visitors, ‘how it works’ matchmaking videos and videos about web sessions are available at

Exhibitor database with up-to-date information
The comprehensive database provides daily updates and information about participating companies. Navigating via the Exhibition Space, visitors can quickly and easily access exhibitors corresponding to their field of interest. To obtain an accurate and relevant selection of exhibitors, users can either enter a company name directly, or search by product category or country, for instance. The customised exhibitor profile provides information about the company, contact details, products, services, innovations and presentation formats. At this stage, users can also make direct contact with exhibitors via a digital business card or connect via the matchmaking tool.

About virtual.drupa
The global print & packaging community will meet from 20 to 23 April 2021 at virtual.drupa, promoting networking and knowledge transfer, and mobilising business based on its three pillars: Conference Area, Networking Plaza and Exhibition Space. Live web sessions and videos complement the event, offering more in-depth information and the opportunity to obtain additional details about the proposed offers. All live web sessions will be available on demand 24/7 in a video library following the event.